Attention

Attention is an AI-powered, real-time voice assistant built for sales teams that want to spend less time on admin work and more time closing deals. It joins your customer conversations, captures what matters, and turns every sales touchpoint—calls, meetings, emails, and CRM activity—into clear next steps and usable intelligence.

During live calls, Attention provides actionable, in-the-moment guidance so reps can handle objections, follow their playbook, and keep deals moving without scrambling for notes. After the conversation, it automatically records and transcribes the call, then helps convert outcomes into workflow: updating CRM fields with a single click, drafting personalized follow-up emails, and producing coaching scorecards to support rep development.

Attention is designed to fit into existing GTM stacks instead of replacing them. It integrates with tools teams already use, including Zoom for meetings, Salesforce and HubSpot for CRM, Gmail and Outlook for email, and Slack for internal collaboration. Once connected, the assistant continuously captures and organizes key details across the funnel—stakeholders, pain points, timelines, objections, commitments, and next steps—so managers and reps have reliable context without manual data entry.

For leaders, Attention also supports reporting and forecasting by surfacing patterns and aggregate insights across your call library and customer interactions. Teams can ask questions across GTM data (e.g., what competitors are being mentioned, which objections are rising, or which messaging correlates with win rates) and use those findings to refine their sales playbook. Whether you’re coaching new reps, enforcing qualification frameworks like BANT or MEDDIC, or tightening pipeline hygiene, Attention helps standardize execution and speed up follow-through—automatically.